Tuesday, January 27th, 2015
I went blonde in July of 2014, and I’ve never looked back. Well…expect to go pink, and purple, and blue. But white, Marilyn Monroe blonde is the go-to. However, not only does having platinum locks take a hefty amount of salon maintenance, but it also takes some at-home effort too. Bleach blonde hair is easily tainted by external conditions. For me, that’s New York City taxi fumes, the general smog around that lingers downtown, the dry winter weather and whatever water-born minerals don’t rinse out with each shampoo. No matter what elements of the environment might be making your blonde hair dull, I have the solution. Get your blondest blonde with purple shampoo.
There are an endless amount of blonde-friendly hair products on the market, but don’t spend your hard earned cash on complicated formulas and brand names. Instead, head straight to the beauty supply store and invest in a big bottle of Shimmer Lights shampoo, plus a bottle of conditioner. I love this shampoo, except for the nightmares it gives me based on this terrifying PBS Ghostwriter episode circa 1995. But I digress.
The science is simple. If your hair has yellow, brassy tones in it from whatever the f**k has attached itself to your hair, the cool purple tones will rinse that nasty gunk right out, giving you a white-blonde, Elsa from Frozen like hue. Even if your hair isn’t bleached, the Shimmer Lights shampoo and conditioner will clean out any dull yellow tones from your hair, giving you more of a Cinderella look than a banana colored Lady Gaga tone.
Here’s a few tips for application:
After an at-home or salon dye job, your hair might be looking a bit more sunshine-like than preferred. Coat your hair in Shimmer Lights conditioner (NOT shampoo) for 3 minutes, and rinse clean.
If your highlights have a golden blonde tint to them, use Shimmer Lights to make a subtle change. If you don’t want ash-toned streaks forever, switch back to your regular shampoo and conditioner after a few washes.
A little extra shine never hurt anybody. Even naturally blonde locks can get dull, especially in the winter. Switch to this shampoo and conditioner for an extra dose of clean color.
